Ewen Chia is a name that is recently making the rounds on the web. He is well known for his marketing strategies which have been utilized by dozens, if not hundreds, of individuals and companies in order to improve their search engine rankings as well as their online success. It’s not surprising that individuals such as he with simple but effective ideas can make an impact as he has simply due to the fact that many online businesses, whether they’re a one man show or larger, believe that it’s as easy as starting a website. Much more goes into online marketing than a mere website or app but that is certainly the first step towards success.
While a website or mobile app serves as a digital storefront or window for users to visit and shop from, those users must become customers who are able to find the site or app in the first place. Part of this falls into the realm of Search Engine Optimization which seeks to create a density of keyword association within the context of a website or product being sold through that website. While this can be done through backlink pages or even through social media associations, it’s important that any business is able to create a healthy keyword portfolio.
Next comes the presence of social media. The more popular the social media platform the more data and content that it’s going to produce, which is where Google and Bing are often going to be sweeping for information first off. This is the easiest way to increase a websites appearance on the web. Creating content for a website, especially having a clever Tumblr or Twitter media appearance is one of the most assured ways of penetrating a specific market and yet so many businesses fail at creating an online presence.